Looks like Justin Bieber can’t keep his hands to himself, but the internet is not exactly swooning.
On May 28, 2025, Hailey Bieber announced in an Instagram caption that her beauty brand, Rhode Skin, had been acquired by e.l.f. Cosmetics in a jaw-dropping $1 billion deal, officially catapulting her to billionaire status.
To mark the major milestone, the Peaches singer wasted no time sharing some seriously steamy, PDA-packed photos of the two cuddled up in a car.
Though the post was caption-free, the images spoke for themselves: Hailey sat on Justin’s lap, eyes closed and smiling, while he tightly embraced her and squeezed her chest, seemingly leaning in for a kiss.
But Justin didn’t stop there. He also shared a screenshot of his wife’s announcement caption alongside a picture of her on his feed, once again with no caption.
Hailey chimed in with two loving emojis in the comments:
“🥹❤️”
Justin’s Surprise Duet With SZA Sparks Romance Rumors
Just days before his PDA-filled post for Hailey, the Yummy singer was already fueling divorce rumors with a very eyebrow-raising performance.
On the night of May 23, 2025, Justin made a surprise appearance at SZA’s show at SoFi Stadium near Los Angeles, where the two delivered a steamy duet of their 2022 single, Snooze.
At one point during the performance, Bieber closed his eyes and lowered his head as SZA gently cupped his face, prompting him to smile. Fans also caught Justin kissing the Kill Bill singer’s hand a few times, sending the rumor mill into overdrive.
Awwww SZA the best supporter of Justin 🥺🫶 I hope Justin kisses my hand like he kissed that girl 😩💕💕 pic.twitter.com/pNojc6BnWF
— Justin + Belieber = JELIEBER (@justinpbelieber) May 26, 2025
Earlier, on May 20, 2025, Justin took to Instagram with a now-deleted confession about a past mistake in his relationship with Hailey. The post came in response to his wife’s solo debut on the cover of Vogue magazine’s summer issue.
Alongside stunning shots of his wife from the cover shoot, Justin opened up about a hurtful comment he once made during an argument, writing,
“This reminds me when Hailey and I got into a huge fight, I told hails that she would never be on the cover of vogue. Yikes I know, so mean. For some reason because I felt so disrespected… So baby u already know but forgive me for saying u wouldn’t get a vogue cover cuz clearly i was sadly mistaken”.
Hailey and Justin Bieber dated on and off for a few months before secretly tying the knot in September 2018. In August 2024, they welcomed their first child together, a baby boy named Jack Blues Bieber.
Fans Unimpressed By Justin’s PDA-Filled Post With Hailey
Many social media users slammed the pop star for posting the cuddled-up photos as a last-ditch attempt to redeem his image as a loving husband, and to silence the months-long speculation that the couple’s marriage was on the rocks. Some such comments read,
“Had to prove those i hate my gf allegations wrong😭”
“Justin: If I hated my wife could I do this?”
“Me uploading photos with my girlfriend so she forgives me for the stupidity I say 😍”
“He’s pretending to love her”.
“The couple on the verge of divorce”.
Meanwhile, others took sarcastic jabs at his infamous Vogue confession, noting the complete lack of a caption on this latest post, writing,
“Bro’s in caption jail 😩😩😩”
“Daddy’s not allowed to do captions anymore”.
“He said I will NOTTT say any words moving forward 😹😹”
“Not writing a caption but posting hers, she deff yelled at him lmao”.
“He learned his lesson with the caption”.
Looks like Justin’s damage control isn’t winning hearts, at least not online. But only time will tell what’s really going on behind closed doors in the Bieber-verse.